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HubSpot Starter lead routing

Route every new HubSpot Starter lead in minutes — no Workflows required

Fast round-robin routing with multiple groups and simple rules, plus audit logs your team can trust.

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Free for 30 days. $19/mo after. No credit card required.

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✓Multiple routing groups + rules — route the right leads to the right team.
✓Never miss a lead — every new contact is assigned instantly, even on retries.
✓Disconnect anytime — revoke access from HubSpot.
✓
HubSpot OAuthAuthorization happens via HubSpot.
✓
Minimum scopesOnly what’s needed for routing.
✓
Groups + rulesFirst-match rules route leads into groups, with a Default group fallback.
✓
Data-minimized logsIDs + routing outcomes, not contact properties.
See the scopes we request
  • crm.objects.contacts.read
  • crm.objects.contacts.write
  • crm.objects.owners.read

Starter teams do not get Workflows

If you are on HubSpot Starter, you cannot use Workflows for lead routing. That forces manual assignment or expensive upgrades.

Manual routing slows response time, creates uneven workload, and causes mistakes during imports.

NextUp fills the gap

Use reliable round-robin routing with multiple groups, rules-based routing, import-safe buffering, and audit logs.

Built to never drop a lead

Handles retries, duplicates, imports, and high volume — so you don't have to think about it.

Lightning fast

Responds in under 5 seconds so HubSpot never times out or drops your lead.

No double assignments

Retries and duplicates are automatically detected — every lead gets assigned exactly once.

Plays nice with HubSpot

Respects API rate limits so your other tools and workflows keep running smoothly.

GDPR-ready

Contact data is automatically purged when HubSpot sends deletion requests.

Go live in 3 steps

Connect HubSpot, configure groups and rules, and enable routing.

1

Connect HubSpot

Authorize NextUp via HubSpot OAuth to connect your account.

2

Configure groups and rules

Create routing groups, add owners, and set simple rules to route leads.

3

Enable routing

New contacts are routed automatically with full audit logs.

See NextUp in action

A quick walkthrough of setup and routing behavior.

Core features built for HubSpot Starter

Everything you need for reliable, fair assignment without Workflows.

Multiple routing groups

Route leads to different teams by channel, region, language, or form.

Routing rules

Simple first-match rules like property == value route into a group. If no rule matches, NextUp falls back to your Default group.

Round-robin pointer

Fair distribution with consistent ordering and clear next-up visibility.

Assignment buffer

Optional 30s buffer to handle imports and noisy integrations.

Audit logs

Every assignment includes reason, status, and traceable context.

Role-based access

Routing managers configure routing; admins handle permissions.

Sidebar visibility

Show assignment status and a console link on the contact record.

Get Started

Try NextUp Free for 30 Days

Automatic lead routing for HubSpot Starter — no Workflows, no credit card.

✓All features included, no limits
✓30-day free trial, no credit card
✓$19/mo founding price — locked in forever
✓1-on-1 setup support from the team

No credit card required. Cancel anytime.

Use cases

Designed for inbound teams and fast-moving SMB sales orgs.

Inbound lead routing

Assign new contacts instantly so no lead waits in a shared inbox.

Import cleanup

Buffer assignments to avoid noisy updates during migrations.

SDR round robin

Keep workload fair while preserving a clear audit trail.

FAQ

Short answers to the questions we hear most.
Go live in 3 steps

Ready to stop assigning leads manually?

Set up NextUp in 5 minutes. Free for 30 days.

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